Ag Media Research® studies are conducted by AMR, Incorporated.
AMR surveys the media usage habits of decision makers in the agricultural business sector, primarily farmers, in the United States.
One annual project, the AMR® Farmer Radio Listening Study, is often referred to in the agricultural advertising industry as simply the AMR® Study. This study's results are available as a computer program developed to analyze farmer radio listening. This program, available in several versions, is called the AMR® DataDisk.